CMN 140 Study Guide - Final Guide: 2-Step Garage, Procter & Gamble, Digital Millennium Copyright Act
Document Summary
Chapter 13: broadening our perspective on media effects. Why the narrow perspective is problematic: narrow perspective is problematic because can lead to: Misbelief that media effects only other people (third person effect) Misbelief that tragic events occur frequently in reality. We look for high-profile tragedies (which are rare) & isolate it as evidence & use it to conclude that they are media effect (they have some indication of media effect) Lack of awareness and control of media effects. We cannot perceive the many effects that are constantly occurring all around us. & occur outside of your control: broader perspective allows for better media literacy to better control/avoid effects and understand the type of media effects on us, consider timing as a dimension of media effects. Immediate: one that occurs during or immediately after exposure to a media msg; usually sudden changes.
