SPC 1608H Study Guide - Final Guide: Stereotype, Hyperbole, Elaboration Likelihood Model
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Claims- conclusions a speaker wants the audience to reach as a result of the speech. Evidence- facts, examples, expert opinions, data, etc. that support the claim. Factual claim: states that something is true or false. Claims of value: make judgements about what is good or bad. Claims of policy: statements about what a person should do. Policy questions meant to change action (make people take action) To determine whether an example/generalization is representative of a larger group ask: Expert opinion- a quotation from someone with special credentials in the subject matter. Questions to ask before using expert opinion: Narrative- an extended story that is fully developed with characters, scene, action, and plot. Must have narrative probability (the internal coherence or believability of a narrative) Must have narrative fidelity (the degree to which a narrative rings true to real-life experience) Language- the rule-governed system we use to verbally communicate. (cid:862)it"s (cid:374)ot (cid:449)hat (cid:455)ou sa(cid:455), it"s (cid:449)hat people hea(cid:396)(cid:863)
