COMM245 Study Guide - Final Guide: Turing Test, Prior Restraint, Meese Report
14 Mar 2016
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4 billion dollars a year on national advertising. Must replace these 1200 dead smokers with 1200 14-year olds each day. 10 to 11 year old kids can recite beer commercial slogans, reel off brand names of beer, identify ads by picture, in which brand name is blacked out. Kids who were most aware of beer ads were most likely to say they intended to drink a lot as adults but knew nothing about negative effects (death from drinking and driving. Lenore weitzman, content analysis of children"s books (a count, choose something in the media and count how many times you see it) 261 pictures of males and 23 pictures of females (ratio 11:1) 90 male animal characters and 1 female animal character. Girls wore frilly dresses and were passive; cooking, sewing, sweeping, feeding babies. Boys wore jeans and were active: marching in parades, playing baseball, hammering, vigorous, boisterous. Gatekeeping- making decisions about what news is reported.
