[COMM256] - Final Exam Guide - Comprehensive Notes for the exam (30 pages long!)

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Chapter 5: mass communication and emotion: cultivating a mean world inside your head. Testing the link between tv and violence: this is imperical science, study b. i. They assessed how much violence was being aired on tv (they were interested in dramatic violence) b. ii. Next, the randomly selected a week during the fall tv season and recorded every tv show between 8pm-11pm and also children"s programing on the weekend b. iii. Heavy viewers were unable to accurately identify either their economic class or their political orientation a. ii. They also systematically failed to see where their own beliefs fell on the political spectrum a. iii. Mainstreaming is the sense in which tv can blur and blend our own opinions and views of the world with those that we watch on tv a. iii. 1. The more tv you watch the more you see yourself in that lifestyle.