ADV 3008 Midterm: ADV3008 Exam 1 Study Guide
9 Nov 2015
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Its more expensive to get a new customer than to keep an existing one: a company"s first market should always be its current customers, levels of relationship. Basic transactional relationship- company sells product but does not follow up in. Reactive relationship- company sells product and encourages call back if there is a any way (target) problem (men"s warehouse) Accountable relationship- salesperson follows up with customer to ask if product met expectations. Proactive relationship- company contacts customers from time to time with new product suggestions (verizon) Trade advertising- the advertising of goods and services to middlemen to stimulate wholesalers and retailers to buy goods for resale to their customers or for use in their own businesses. Professional advertising- advertising directed at individuals who are normally licensed to operate under a code of ethics or set of professional standards. Agricultural (farm) advertising- advertising directed to farmers as businesspeople and to others in the agricultural business.
