GEB 3213 Study Guide - Midterm Guide: Social Proof, Physical Attractiveness, Proofreading

• School: University of Florida
• Department: Business Administration - General
• Course: GEB 3213
• Professor: Sean Trainor

Document Summary

When you communicate bad news, select a medium that best fits the purpose of the message, the audience, and the situation. You will need to weigh the pros and cons when thinking about how your audience will react to a surprising telephone call versus an email. You will need to adjust the wording of your message based on your medium. Direct organization: state the bad news directly, provide supporting explanation, conclude with goodwill. Indirect organization: begin with a buffer, provide supporting explanation, subordinate the bad news, conclude with goodwill. Selection direct approach if : bad news won"t come as a shock or is routine/minor, situation is serious and needs immediate action, audience prefers bad news stated directly. Selection indirect/sandwich approach if : audience will be displeased, hostile, or emotionally involved, situation is sensitive. Internal messages for recipients within the organization: external messages directed to recipients outside of the organization.