GEB 3213 Study Guide - Final Guide: Content Marketing, Elevator Pitch

• School: University of Florida
• Department: Business Administration - General
• Course: GEB 3213
• Professor: Sean Trainor

Document Summary

Exam 2 study guide part 2 (chapter 7, 11, 12 and lecture material) Annual reports reader friendly letters and videos to shareholders. Logo : a symbol that the public uniquely associates with organization, usually an icon or visual, should look good in black and white, five principles, simple, memorable, timeless, versatile, appropriate. Build relationships with audience trusted source for purchase or advice: content marketing, blogs. Build a positive online community: create meaningful customer relationships, encourage input through surveys, offer exclusive perks for social media followers. Speed reading: length, structure and organization, persuasion, professionalism. Organizing resume: chronological resume emphasize work experience, functional resume emphasize skills, combined resume balance experience and skills. Fab worksheet: features, facts, education, job titles, skills, accomplishments, success, awards, promotions, achievements, benefits, value, contributions, metrics. Takeaways for resumes: key words, action words, design elements, one page, contemporary fonts.