PUR 3500 Study Guide - Midterm Guide: Influenza Vaccine, Dependent And Independent Variables, Nominal Level

• School: University of Florida
• Department: Public Relations
• Course: PUR 3500
• Professor: Bayliss Lauren

Document Summary

A term that expresses an abstract idea. Simplifies the research process via grouping: speech anxiety and its manifestations. Combination of concepts (abstract ideas: corporate reputation . Usually designed for a specific research purpose: definition of advertising involvement vary by contexts. The empirical counterpart of a construct or concept. Can have more than one value along a continuum. Independent variable (x: can influence the dependent variable, ex: exposure to a health campaign, dependent variable (y, ex: who gets a flu shot. The distinction between iv and dv depends on the purposes of the research. Depends on research purpose or researchers view. An independent variable in one study may be a dependent variable in another: reputation (cid:0)relationship (cid:0)reputation . Theoretical: the words used in a theory; can be basically dictionary or common use. Operational: a definition that explains how the variable is to be measured. A researcher assigns numerals to objects, events, or properties according to certain rules.