PUR 4100 Study Guide - Midterm Guide: None Of The Above, Technical Communication

• School: University of Florida
• Department: Public Relations
• Course: PUR 4100
• Professor: Pelfrey Deanna

Document Summary

The bio has become an important part of the pr package: it gives background information about the individual that is part of the news; snapshot about a person that is in the news. Bios can be tailored depending on the news : person"s generic bio may not work for the news, be sure to stay flexible and tailor the bio to what is newsworthy. As a pr practitioner, it is important to remain flexible and open to crafting and providing info that is relevant to the news being pitched: has to relate to the news; has to be relevant. Bios help keep press releases short and focused instead of getting bogged down with the. Give additional detailed information beyond the press release about an individual"s background and relevance to the story . May be a source of material for speeches, articles and/or other promotional materials. This is the forum for more detailed, backstory information.