RTV 3001 Midterm: Exam 3 Study Guide at UF
8 Jan 2019
School
Department
Course
Professor
Document Summary
Rtv 3001 study guide third exam. Below are items that you should know in preparation for the third exam covering business, management, programming, We will review any questions that you have during class. A network is a national concern and a station is the local business in each town. A station is in one city with a license to broadcast there. Network o&o- owned and operated by abc, fox, nbc etc. Affiliate network- not owned by cbs but some other corporation but they sign a contract with cbs to agree to show their content. Independent network- not connected with any network, have to find their own stations, and don"t make that much money: what are demographics and psychographics. Demographics- age, gender, ethnicity, education, race, income (ideal target group is women in mid 30s) Psychographics- preferences, values, lifestyle, attitudes, beliefs: multi system operators (mso)
