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Track costs through factory to finished goods and cost of goods sold. Other uses: solving scarce resource problems, evaluate product line profitability (periodic, evaluating special orders, evaluating performance (cost and profit centers) Summary: provide economic justification for allocations, understand the effects of allocations on managers decisions, benchmark for evaluations of allocations. In equilibrium: s=d (no excess demand, no excess supply) If price doesn"t change, we have an excess demand. P and q have a positive relation (i. e. p and q move in the same direction) Price system: rationing by price---people who value something the most are willing to pay the most for it. Choose volume where mr=mc; distinguish srmc from lrmc. Lr cost curve is an envelope of sr cost curves. Constant: when we double both inputs we double output. Increasing: when we double both inputs, we more than double output. Decreasing: when we double both inputs, get less than double output.

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