[COMM 102] - Midterm Exam Guide - Comprehensive Notes for the exam (37 pages long!)

• School: U of M
• Department: Communication Studies
• Course: COMM 102
• Professor: Scott Campbell

Document Summary

Media effects exposed why do people care: ex. Movies: why we have rating system, ex. Negative / attack ads: dole vs. hagan campaign. Communication studies as a discipline: a study of symbolic activities (symbolic exchange, ex. Language is a symbol we use to portray objects: enable us to make sense of things and communicate, ex. Project censored video: profit orientation of the media causes progressive ideas and viewpoints to become silenced because it doesn"t interest those that are in power today, intended, persuasive campaigns ex. Gay marriage / marijuana: public opinion used to be against and now there has been a shift and majority are for, reinforcement ex. Don"t feel violent for a long time after watching violent movie: long enduring, cumulative, delayed effects, ex. Theory builders: academic approach, attempts to understand why and how media effects occur rather than just asking whether effects can be found, develops hypotheses and tests them using scientific methods, ex.