COMM 102 Midterm: Test 1 Review

• School: U of M
• Department: Communication Studies
• Course: COMM 102
• Professor: Scott Campbell

Document Summary

The reading offers a number of models to represent the discipline of communication. We covered one of those models in lecture a model of symbolic activities. Be familiar with the key components of this model and how it represents different aspects of communication processes and effects. Also (cid:271)e fa(cid:373)iliar (cid:449)ith the (cid:373)aterial that falls u(cid:374)der (cid:862)di(cid:373)e(cid:374)sio(cid:374)s of (cid:373)edia effe(cid:272)ts(cid:863) this is important material that helps categorize media effects research. 6 dimensions of media effects: cognitive, affective, and behavioral effects. Intended and unintended effects: macro and micro effects. Macro: effect occurring on a large scale; may have societal level implications. Micro: effect occurring at the individual level: content dependent and content irrelevant effects. Content dependent: the effects are linked to specific media content. Content irrelevant: the effects are linked to the media itself, not the content of the media: short-term and long-term effects. Short-term: changes that take place right after exposure to a message.