COMM 102 Study Guide - Quiz Guide: Deliberative Democracy, Mass Media, News Values
25 Jul 2016
School
Department
Course
Professor
Document Summary
High risk contexts: contexts in which people are more susceptible to effects of media. Generally conceived of as an emotional response of negative hedonic tone related to avoidance or escape, due to the perception of real or imagined threat- joanne cantor. Fear response is measured through self-reports and psychological responses. Participants select words that describe how they feel about a form of media. Catharsis- viewers purge or rid themselves of their own violent tendencies or inclinations. Identification (vicarious experience)- viewers get sadistic (aggressive) pleasure by identifying with monsters/killers. Noxious experience- viewers enjoy the relief they feel when the scary media experience is over. Religious experience/overtones- the ending shows the eventual triumph of good over evil. Gender socialization approach- gender norms shape the approved societal way men and women react to scary media. Stimulus generalization- similarity between real life and scary stimuli; the greater similarity between real life and scary media the stronger the fear response will be.
