COMM 122 Study Guide - Midterm Guide: Equal Opportunity, Family Viewing Hour, Media Market

• School: UMASS-Amherst
• Department: Communication
• Course: COMM 122
• Professor: Hywel Morgan

Document Summary

First run - fresh programming that typical has never been on a network (oprah, Off-network - repeats, original broadcasting made available in reruns (seinfeld, Barter syndication - began in the 1970s as a device to help lower the cash cost of syndicated programming for stations. Fin/syn rules - severely limited network freedom to participate in production and ownership of prime time programs. Deficit financing - the network does not pay in full the cost of creating a pilot program or the cost of a few episodes. Sampling issues - yields estimates, never absolute certainties; a lot of bias from respondents. Live, live+sd, live+3, c3, etc - new ways of ratings developed from dvrs and the ability to skip commercials. Picon standard - public interest, convenience, or necessity, to limit fcc discretion. Co-op advertising - ads on local station, but can get the national company to cooperate.