HISTORY 111 Study Guide - Midterm Guide: Fuel Oil, Infant Mortality, Universal Negro Improvement Association And African Communities League
18 Aug 2016
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Consumerism reflected important economic changes affecting the nation. 1919-1929: gross consumer product swelled by 40% Wages and salaries increased and in turn families were able to buy commercial products and had spending power along with leisure time: effects of the automobile. 1929: one car on road for every 5 americans. Mass production and competition made cars affordable even fro working class families. Now seen as a necessity rather than luxury. Gave social equality, women independence, families ways to move and get away from it all, made streets cleaner. Pushed for extensive rad construction- federal highway act of. Traffic lights, gas industry, mechanized road graders and concrete mixers : advertising. More $ spent on advertising in 1921 than formal edu. Manipulated public"s taste through psychological theory and practical cynicism. Used movie stars and athletes to sell products: radio. One of the most influential advertising and entertainment media. Blurred ethnic boundaries and caused a homogeneous american .
