HT-MGT 250 Study Guide - Quiz Guide: Business Marketing
17 Sep 2019
School
Department
Course
Professor
Document Summary
In selecting a concept for a restaurant, define it precisely in the context of which markets will find it appealing. Customers who normally came may have moved. Customers may have replaced it with a new market. The human needs met by the restaurant. Labor costs as a percent of sales. Proper zoning: if a site is not zoned for a restaurant and it is not likely that it can be rezoned, there is no point in pursuing that site. Minimal size: the plot must be of at least the minimal size for a particular restaurant. A freestanding coffee shop ordinarily calls for something like 40,000 square feet. The plot must be big enough, in most cases, to permit adequate parking spaces. A 200-seat restaurant, for example, in some cities calls for a least 75 parking spaces. Other building codes specify at least half as many parking spaces as seats in the restaurant.
