[SPORTMGT 202] - Final Exam Guide - Comprehensive Notes for the exam (39 pages long!)

• School: UMASS-Amherst
• Department: Sport Management
• Course: SPORTMGT 202
• Professor: Todd Crosset

Document Summary

At about the same time as the mccormack-palmer handshake ! But realized family shows were the better ones! But boxing was fading b/c 1. ) audience wasn"t sophisticated enough & 2. ) corrupt. Offered 8 million to abc to keep/advertise boxing on their programs! business (people would throw ghts purposely)! So nbc decided to have more integrity and drop the boxing from their cavalcade of sports! Abc attracted lots of good, young execs for the tv station (like arledge)! Arledge made it all about the show, not necessarily the sport (so everyone can enjoy)! Won the rights to college football and a start up league called the afl! By the 1970"s, 25 million viewers of demolition derby! Avery brundage > the games will go on despite terrorist acts! Afl! entire league came together asking for a package! Sherman anti trust act mlb game of the week! Instead of each individual team negotiating with tv network, this was the rst time an.