ADV 318J Study Guide - Midterm Guide: Shannon Rubicam, A.D. Vision, Takers
Document Summary
Rubicam (cid:498)creativity emerges from integrating seemingly unrelated concepts; from forging novel connections. (cid:499) --james webb young founder of young and. )f that seems like a broad definition, that"s because it is: creativity comes in many forms across all walks of life; it"s a way of approaching the world; it"s a method of problem-solving. What are some common traits of creative people: self-confident and assertive, childlike: can be stubborn but have an unconventional sense of a child, unconventional, hardworking, independent, outsiders, internally-driven, risk takers, high tolerance for ambiguity, self-promoters. When thinking about creativity be careful not to oversimplify. Some of us may be more inclined to right- or left-brained thinking, but we"re capable of both (cid:498)your thoughts construct patterns like scaffolding in your mind. You are patterns, just like grooves in a record, and they never get out of them. (cid:499) steve really just etching chemical patterns. In most cases, people get stuck in those.
