ADV 318J Study Guide - Midterm Guide: Content Marketing, Soil Health, Custom Media
Document Summary
Content is powerful (seth goden says content is the only real marketing left) Brands and branding are an artifact or the 60"s 70"s and 80"s. Used commonality by showing everyone the same thing. Product, price, place and promotion- 4 p"s of marketing. Marketers fell in love with mass media. Publishing had two lovers- the audience and the advertisers. Owned distribution power until internet was introduced. Only a set number of channels on tv. The first advertisements were actually content marketing. Change the mind of the consumer-- use content marketing. 1800s- companies were thinking of how to build lasting relationship with their customers by not talking about their products and services. Bart- 37- lived a farm entire life, bought farm from dad. Reading the furrow for 5 years now. Tries to key in on soil health and fertility. Came along in 1895- john deere"s son charles came up with a non-bias source of information.
