ADV 318J Study Guide - Midterm Guide: Thurl Ravenscroft, Hershel Greene, Bsc Young Boys
Document Summary
The critter agency (bringing to life tony the tiger and kueber elves. Don tennant led the television division in 1950"s. Led leo burnet in television as burnet led don in advertising. Newt the ganoo, elmo the elephant, katy the kangaroo. Tony won- soft image, for fluid movement. Tony made people pay attention with his human characteristics. What makes a good character is when it is completely linked to the brand. As the kids grow up and have kids, tony has a daughter as well in 1974- antoinette, tony jr. (frosted rice) Used a young boys voice, it changed every few months (cause boys voices change with puberty) Frosted rise just didn"t sell, therefore it was just tony. As america shifted to being health-conscious, sugar was dropped from the name and tony was made to look more athletic. Voice has remained same, but also tried to keep personality same over many years.
