MKT 337 Study Guide - Midterm Guide: Inbound Marketing, Pinterest
Document Summary
Four basic rules: (1) be interesting; (2) make it easy; (3) make people happy; and (4) earn trust and respect. The three reasons people talk about you: (1) you they like you and your products/services; (2) me talking makes me feel good; and (3) us we feel connected to the group. At the basic level, social media consumers want to: (1) Exchange info; (2) collaborate with others; and (3) have conversations. It is up to the marketer to decide if engaging in those conversations will be profitable and to find the most effective method of entering the conversation. : (1) some of the most effective inbound marketing tactics include content marketing and social media participation. Content is shared: (1) as content is shared and spread through networks like twitter, facebook, and pinterest, the reach of the content can grow virtually. This can lead to substantial increases in visibility.
