[MKT 3300] - Final Exam Guide - Comprehensive Notes for the exam (47 pages long!)

• School: UT-Dallas
• Department: Marketing Management
• Course: MKT 3300
• Professor: Haworth Julie

Document Summary

Making responsible decisions: using social entrepreneurship to help people. Social entrepreneurship: teach for america, sightlife, hand in hand int" l. What is strategy: organization"s long term course of action designed to deliver a unique customer experience while achieving its goals, 3 levels of strategy. Structure corporate & sby: corporate level, chief marketing officer (cmo) Functional level: level of an organization where groups of specialists actually create value for the organization. Cross-functional teams: consists of a small number of people from different departments in an organization who are mutually accountable to accomplish a task for common set of performance goals. Visionary organizations: establish a foundation, set a direction, create strategies to successfully develop and market their offerings. Mission or vision: identify its customers, markets, products and technology, mission statement. Organizational culture: set of values ideas, attitudes and norms of behavior that is learned.