[MKT 300] - Midterm Exam Guide - Ultimate 17 pages long Study Guide!
Document Summary
Everything needs to focus on customer satisfaction. Anything that eventually results in customer satisfaction. A function and set of processes improved processes and providing customers with value. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchangining offerings that have value for. Strategies to satisfy customers and other stakeholders. *80% of business comes from 20% of customers we want to know who they are and what they are buying what makes them loyal. Exchange occurs when people give up something in order to receive something they would rather have. We want them to exchange time and information through feedback so we can improve and drive monetary exchanges. Has to be at least two people. Quiz******freedom to accept or reject (e. g. paying taxes is not an exchange. Communication and delivery you have to deliver on promise because we are forced to do so, we don"t get to choose)
