CMST 210 Study Guide - Causal Reasoning, Toothpaste, Ad Hominem
Document Summary
Ch9: persuasive speaking: aspects of persuasion, & the working definition of persuasion: Definition: persuasion involves the changing or reinforcing of attitudes and/or behaviors. We will adopt the working definition used by o"keefe (1990) for persuasion as the intentional influencing of receiver"s attitudes and/or behaviors through communication. Consists of the group of people you are most interested in influencing during the speech: differences among the 3 types of persuasive speeches: question of fact, value, or policy. Question of value: worth/importance we attach to an idea/action, make a judgment as to the worth of idea/action, something is good/bad/right/wrong, topical pattern. Question of policy: focus on change, problem-solution pattern. Attention: purpose: gain attention & interest of listeners, where: speech introduction. Need: purpose: explain why change is needed, where: 1st main pt in body. Satisfaction: purpose: propose solution(s) to problems, where: 2nd main pt in body. Visualization: purpose: explain benefits if solution(s) is adopted, where: 3rd main pt in body.
