PBRL 270 Study Guide - Edward Bernays, Business Ethics, P. T. Barnum
Document Summary
Review answers ch 1 2: definitions ch. 1, deliberate- public relations activity is intentional. It is designed to influence, gain understanding, provide information, and obtain feedback: planned- pr activity is organized. Solutions to problems are discovered and logistics thought out, with the activity taking place over a period of time: performance- effective pr is based on actual policies and performance. It is equally important to elicit feedback: management function- pr is most effective when it is a strategic and integral part of decision making by top management. Pr involves counseling and problem solving at high levels, not just the dissemination of information after a decision has been made: public information- term most widely used by social service agencies, universities, and government agencies. Misspelled words and sloppy sentence structure look amateurish: research ability- arguments for causes must have factual support instead of generalities.
