BCOM 265 Study Guide - Midterm Guide: Bachelor Of Commerce, Microsoft Powerpoint, Active Voice
Document Summary
The exam will cover chapters one through eight and handouts within the course pkt. Know the broadcast style rules- handouts-pages 1,2,3 and be able to apply them appropriately. You will have to make corrections on them. Know the terminology from each chapter and be able to identify through matching, multiple choice and true/false questions. Know the different types of leads listed in chapter four/seven/eight. Impact or intensity lead: focuses on the power or influence of the story. New story (breaking news) lead: straightforward variety used for unexpected items. Attraction lies in the novelty of the story topic or line. Offer a few facts to hint at the item"s unique nature but is saving the who, what, and why for later. Reax lead: update any story less than a day old. Advances the story by opening with the reaction of someone who comments on the initial event. Folo, second-day, or update leads: advances an earlier story.
