200091 Chapter Notes - Chapter 7: Outsourcing, Business Marketing, Contract Management
Document Summary
Business marketing strategies for global markets how to capture the sources of global advantage in rapidly developing economies such as. Outsourcing decisions- decision to relocate manufacturing, r&d, or customer service to. Rdes is a strategic decision involving a host of economic, competitive, and environmental considerations. Products that require protection of intellectual property , those with extreme logistical requirements. Thoses with highly sensitive customers to the location of production . Exporting-most popular entry option for sme"s-due to least committment,least risk goods are produced at one or two home plants,with sales are made through distributors or importing agen- cies in each country. Strategy when the firm lacks the resources to make a significant commitment to the market, wants to minimize politi- cal and economic risk, 2)contracting- a)licensing- one firm permits another to use its intellectual property (such as trademark,patents,technology,know-how,company name) in exchange for royalties or some other form of payment.
