COMM 2P65 Chapter 2: 2P65C2

• School: Brock University
• Department: Communication Studies
• Course: COMM 2P65
• Professor: Jacqueline Botterill

Document Summary

Objectives: appreciate the value of a cultural analysis, explain the theories of social constructivism and structuration as a foundation for cultural analysis. Learn the 5 major steps in the cultural analysis process. A bit of history: culture is a construct: a term or concept used to explain events or various phenomena, culture has value if it helps us understand our world. Structuration: theory that helps explain the grassroots nature of culture, how memberships shape culture, and also how culture constrains their actions, both choice and constraint are simultaneously present in our communicative behaviours. Social constructivism: assumes that our interactions with on another create our most basic understandings of life, creative risk as a value in the organization is derived from the power of members talking to one another. Improve the change management process by uncovering cultural strengths and potential problem areas.