COMM 2P65 Chapter 7: 2P65C7

• School: Brock University
• Department: Communication Studies
• Course: COMM 2P65
• Professor: Jacqueline Botterill

Document Summary

Objectives: appreciate the challenges involved in interviewing members, apply six general interviewing principles, explain the different factors to consider when interviewing as a member of the culture versus as an outsider to the culture. State the 5 principles for conducting ethnographic interviews: describe basic features of qualitative surveys. Levels of communication competence: ethnographic interviews, open and closed questions, open souls doctrine, rapport. Ethnographic interviews: when both participants view their communication as friendly conversation as opposed to a regular interview. Assumptions when interviewing organization members: organizational culture is not the property of organizational leaders. It is woven deeply throughout the organizational sense-making. Leaders are not culturally defining unless the member share the same views and values: organziation emmbers can talk knowledgeably and authoritatively about their own organizational experiences and meanings. But, organization members vary in their degree of consciousness about cultural values and practices. General interviewing principles: rapport with the interviewee is critical to gaining candid and valid information.