BUSI 1800 Chapter Notes - Chapter 14: Mass Production, Psychographic, Direct Marketing
13 Sep 2018
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Document Summary
Nudge marketing: pushing people in a certain direction. Marketing: a set of business practices designed to plan for and present an organizations products or services in ways that build effective customer relationships: more simply, as the activities buyers and sellers perform to facilitate mutually satisfying exchanges. Market: a group of people with unsatisfied wants and needs who have the resources and the willingness to buy. The evolution of marketing: production, sales, marketing concept, market orientation, social media marketing. The sales era: mass production techniques developed and production capacity often exceeded immediate market demand, business philosophy turned from production to selling, emphasis on selling and advertising. Marketing concept: a three-part business philosophy: customer orientation: find out what customers want and provide it for them. Emphasis on meeting customer needs rather than on promotion or sales: service orientation: make sure that everyone in the organization has the same objective- customer satisfaction.
