BUSI 2701 Chapter Notes - Chapter 3: Individualism, Class Consciousness, Geert Hofstede
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Walmart failed in germany b/c they refused to understand the culture. Businesses need to be mindful of the culture and its effect on businesses when pursuing business in that country. Fast food in india over cultural food and sit down restaurants. Of values/norms shared among a grp of ppl & constitute a design for living. Values: abstract ideas about what a society believes to be good/right/desirable: values include society"s attitude toward freedom, democracy, truth etc, emotional signif ppl will die for freedom, values reflected in political/economic sys, ex. Democratic free market capitalism philosophical value system that emphasizes individual freedom. Norms: social rules & guidelines that prescribe appropriate behaviour in a particular situations, govern peoples actions toward one another. People who violate folkways considered ill-mannered or eccentric but not evil. Mores: norms seen as central to the functioning of a society & to its social life. Theft, incest etc. some mores perceived differently in countries ex.