COMM 225 Chapter Notes - Chapter 2: Organizational Learning, Job Shop, Six Sigma
16 Mar 2017
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Competitiveness: the ability and performance of an organization in the market compared to the organizations that offer similar goods or services: depends on the capabilities and performance of the company in its market. Most customers want high quality, but are willing to settle for g or s that serve their intended purpose (specification) as long as quality is consistent: variety: the choices of models and options available to customers. The more variety, the wider the range of potential customers: timeliness: the availability of g or s when they are needed by the customer, other: customer service (easy/fast returns, warranty repairs, response to requests, etc) and convenient location. Order qualifiers: purchasing criteria that customers perceive as minimum standards of acceptability for purchase. (but may not be sufficient to get the sale) Order winners: purchasing criteria that cause the selling organization to be perceived as better than competition.
