PHIL 210 Chapter Notes - Chapter 3-4: Naturalistic Fallacy, Weasel Word, Polysemy

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When the audience is obliged to look for evidence against a claim rather than the speaker providing evidence in its favour. Arguments that are technically invalid because they have premises that are implied but not explicitly stated. Implicit propositions that are granted or assumed to be true, but which are actually false. When a word or expression has more than one meaning or interpretation. Saying that someone said something when they didn"t. Making references to alleged facts about nature when a moral question is under discussion. This is misleading because it gives the false impression that there are good naturalistic grounds backing whatever moral conclusion is proposed. The study and use of effective communication, including cogent argumentation; the technique of using words to achieve a calculated emotional effect. Characterized by a lack of sharp boundaries; admitting cases that are neither one thing nor the other.

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