PSYC 325 Chapter Notes - Chapter 7: Italian General Confederation Of Labour, Idiosyncrasy, Juvenile Delinquency
Document Summary
Informational social influence: the need to know what"s right . Conforming to the behaviour of others because they genuinely believe that these other people are correct. Conforming to the behaviour of others without necessarily believing in what the group is saying or doing, but to avoid looking silly or foolish. This may not be the best idea; as the people we are following may also be panicky: contagion: The rapid transmission of emotions or behaviour through a crowd: when other people are experts, the more expertise or knowledge a person has, the more valuable they will be as a guide in an ambiguous or crisis situation. When informational conformity backfires: mass psychogenic illness, the occurrence of similar physical symptoms for which there is no known physical or medical cause in a group of people (e. g. , toxic bus case). Normative social influence: the need to be accepted.