SOCI 211 Chapter Notes - Chapter 9-15: Participant Observation, Focus Group, Soltyrei
30 Nov 2017
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Strengths and weaknesses of quantitative interviews: better than mailed questionnaires, help reduce confusion on the respondents end, but really bad for the interviewer effect bc humans are not very consistent, but more time consuming and higher costs. Issues to consider for both qualitative and quantitative interviewing: power. 10. 1: field research: a qualitative method of data collection aimed at understanding, observing , and interacting with ppl in their natural settings. Its better if you have people in public spaces other participants: have to decide how much you will inform yourself. )t"s a lot harder than it looks shouldn"t blind them on what may or may not be important. Indirect measures: might also look at evidence that humans leave behind. Its hard to analyse the meaning of these materials if they come from cultures other than your own. Internal validity: confidence that the experiments stimulus actually produced the effect.
