CMST 1A03 Chapter Notes - Chapter 2: Polysemy, Intertextuality
9 Sep 2016
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Document Summary
When we study communication content we are studying practices of representation. Representation is the act of putting ideas into words, paintings, sculpture, lm etc. Live television is a series of carefully chosen and constructed images, angles and commentaries that represent the event. Sign: anything with a meaning (word, image) The signi er is the thing we see/hear. The signed is the idea or mental concept we draw from the signi er (ideas) The idea that a sign can represent more than one thing. The meaning of a sign is not guaranteed, but dependent on the context of its use and interpretation. Refers to the meaning we make of one text depending on the meanings we have drawn from other signs we have encountered. Meaning is grounded in the relationships we nd between different texts. Polysemy refers to the fact that signs can be open to a variety of interpretations. The different types of meaning drawn may be denotative or connotative.
