CMST 2PR3 Chapter Notes - Chapter 1-3: Edward Bernays, P. T. Barnum, Bacon
29 Sep 2017
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Tell the truth: make all info available for transparency. Prove it w action: 90 to 10 rule 90% is what you do 10% is what you say, follow through with what u say, sustainability comes with proving it. Listen to the customer: 2 way communication model. Manage for tomorrow: proactive over reactive, respond for what u cant see coming and managing it. Conduct pr as if the whole company depends on it: management function, guiding org operating as a function multiple departments in communication all streams know messaging and how to approach the public. Remain clam, patient and good humoured: conversational voice, personable, relatable. Realize the copays true character is expressed by its people: being very human about it, authenticity. Moral principles that govern persons or groups behaviour. Thursday, september 21, 2017: monitoring companies twitter account conflict when he tweeted something of his own opinion.
