CMST 2PR3 Chapter Notes - Chapter 10: Nonprofit Organization, E-Book, Yelp

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

Selective attention: process of filtering information by focusing on some stimuli in the environment while ignoring others. Every time you stop on a post on facebook, you are selecting on what to pay attention to. Telling a compelling story is one way to get people"s attention in public relations. Elegant use of technology is another way. Excellent multimedia and mobile communicators master the various elements of sight, sound and motion in digital media. Multimedia: the combination of any two or more forms of media such as text, graphics, moving images and sounds. To create good multimedia, you must first understand how text, graphics, audio and video work together to enhance users" experience. The ability to combine media elements in meaningful ways is one of the most powerful aspects that drove early growth of the internet and the web. A webpage with video clips is also multimedia as it has text and video.