COMMERCE 2MA3 Chapter Notes - Chapter 11: Enterprise Resource Planning, Radio-Frequency Identification
17 Apr 2014
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Document Summary
Logistics and supply-chain management and services among members of the distribution channel. Logistics: process of coordinating the flow of information, goods, Physical distribution: broad range of activities aimed at efficient movement of finished goods from the end of the production line to the consumer. Supply-chain management: control of the activities of purchasing, processing, and delivery though which raw materials are transformed into products and made available to final consumers. Direct selling: strategy designed to establish direct sales contact between producer and final user: channels using marketing intermediaries. Most channel options involve at least one marketing intermediary operate between producers and consumers or business users. Wholesaler: channel intermediary that takes title to the goods it handles and then distributes these goods to retailers, other distributors, or b2b customers i. ii. Producer to agent to wholesaler to retailer to customer. Producer to agent to wholesaler to business unit.
