COMMERCE 2MA3 Chapter Notes - Chapter 16: Social Media Marketing, Mobile Marketing, Social Network
12 Feb 2020
School
Department
Course
Professor
Document Summary
The 4e framework for social media social media has become an integral component of any integrated marketing communications strategy. The term social media refers to content distributed through online and mobile technologies to facilitate interpersonal interactions. These media utilize various firms that offer services or tools to help consumers and firms build connections. The changes and advances in social, mobile, and online technologies have created a perfect storm, forcing firms to change how they communicate with their customers. Traditional ways to market their products, using brick-and-mortar stores, traditional mass media (e. g. , print, television, radio), and other sales promotional vehicles (e. g. , mail, telemarketing) are insufficient for many firms. Help them experience products, whether directly or indirectly. Give them an opportunity to engage with their social network. Marketers use many kinds of social media related offers to excite customers, including mobile applications and games to get customers excited about an idea, product, brand, or company.
