COMMERCE 3MB3 Chapter Notes - Chapter 12: Sandwich Generation, Nuclear Family
17 Oct 2017
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Smaller number of families and childless marriages. Sandwich generation: children of own and parents both requiring care. Boomerang kids (move out and then return home after a number or years) Predict life cycle effects on consumption from four variables: age of the adult head of household, marital status, presence or absence of children, age of children. Moving from one lifecycle point to another usually results in both disposal and acquisition of possessions. Products are targeted toward every stage of the family lifecycle. Sometimes decisions are consensual: everyone in the family (or household) agrees on what to do. People make compromises, they bargain and even coerce. Disposer: who takes care of disposal (eg. garbage, recycling, etc. ) once the purchase is no longer useable or needed. Parents instruct directly and serve as role models. Children move through stages: simple observation, assisted purchases, as early as 4 years old but on average by 8, usually can make independent decisions and purchases.
