COMMERCE 3MB3 Chapter Notes - Chapter 14: Air Filter, Individualism, Mcchicken
25 Dec 2019
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Defining culture: a society"s personality ; objects, services and ideas that a society produces and/or values, values, ethics, rituals, traditions . Comprehensive, everywhere: acquired, learned, dynamic, changing, mostly unwritten and natural . Provides boundaries for behaviors and punishments or sanctions. Functional areas of culture: ecology: how systems adapt to their habitats. Technology (japan: resources (air filter china, use of space (smaller, attitude toward nature (rainforest fires) Common world view and way of thinking: what is right or wrong, what is beautiful or ugly. Eat at the right time: guides our judgments, tastes and behaviors, use the correct utensils or none at all. Individualism versus collectivism (competitive versus cooperative, immediate versus postponed pleasure, independent versus interdependent) India younger population that now is looking for convenience rising incomes, more working women, more modern stores and more dietary/culinary adaptation. Estimated that the market for processed foods will grow about 15% annually over the next 4 years (march 2008 statistic)
