SOCIOL 1A06 Chapter Notes - Chapter 5: News Values, Critical Theory, Horizontal Integration
13 Nov 2016
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Document Summary
The technological perspective: the technological perspective derives primarily from the work of two important. Contends that media corporations serve the economic interests and political power of those who own and control the means of material production. To maintain and consolidate its power and interests, the dominant class also exercises control over the production of ideas, beliefs, values and norms that constitute a society"s dominant ideology. Television: economy, culture and identity: commercialization and advertising dependence have also had a significant impact on the content and role of television. Canadian culture has been subject to processes of americanization: as television becomes more differentiated, audiences become more fragmented, a process that is captured by the term narrowcasting. In contrast to the conservative perspective, those who employ a critical perspective believe that the news media function chiefly to reproduce the values, interests, and perspectives of dominant social groups.
