SOCIOL 2Q06 Chapter Notes - Chapter 5: Informal Social Control, Nonverbal Communication, Mmhmm

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Language serves as the principal means whereby a society disseminates its ideology on gender. A change in our conception of reality involves a change in our. To ignore is to exclude, to render invisible. One of the most common linguistic techniques for ignoring women involves in use in english of the so-called generic noun man and related pronouns. Research finds that pseudogeneric terms (mankind, human), pronouns, and job titles not only imply the superiority of the masculine over the feminine, but also generate masculine images, cause confusion, and affect the self-concepts of women and men. Words highlight boundaries between women and men by selectively drawing attention to supposed gender characteristics: e. g. The media tends to represent female athletes as women first and athletes second, male athletes are portrayed solely in terms of their athleticism. The term mr. does not denote a man"s marital status, but the titles miss mrs. and ms. announce the socially meaningful.

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