SOCIOL 2Z03 Chapter Notes - Chapter 6: Pilot Experiment, Likert Scale, Vise
3 Nov 2017
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Significance of question wording in a structured interview. Introduction: different kinds of questions that could be asked, optimal question order, general design of questionnaire. Loss of spontaneity and authenticity- relevant answers may be excluded: categories cannot overlap- pre test to establish appropriate distinct categories, difficult to make forced choice answers exhaustive- pre test can help with this (category of. other: may not feel like a fixed response applies to them, can reduce rapport in interviews. Sometimes used to test respondents knowledge in a certain area. Rules for designing questions: general rules, keep research question in mind- avoid irrelevant questions/leaving questions out, focus on exactly what you want to know- be specific, put yourself in position of respondent- exposes ambiguous questions. Leading: questions subtly prompting answer in particular way. How satisfied are you blah blah answers: very good, good, middling etc. Demographic questions should not be asked at beginning of interview: questions likely to interest respondent should be asked early.
