CMN 288 Chapter Notes - Chapter 3: Web 2.0, Market Discipline, Collective Intelligence
23 Jan 2021
School
Department
Course
Professor
Document Summary
Structuring feeling: web 2. 0, online ranking and rating, and the digital reputation"economy, If markets are conversations, then value must be generated through our visible, affective and quantifiable participation in these conversations and the tangible reputations we accrue as a result. Social capital: aggregation and expression of a digital reputation. Site of cultural production: places where the expression of feeling is ostensibly constituted as reputation" and then mined for value. Reputation: an extremely fluid, contingent, and precarious personal attribute generated entirely by the perception, attention and approval of others: typically, we are subjected to a reputation. Immaterial labour: the labour that produces the informational and cultural content of the commodity. Branding practices increasingly attempt to establish virtual contexts for consumption; experiences, spaces, relationships are all branded: promotion culture: a subject that promotes itself, constructs itself for others in line with the competitive imaging needs of the market.
