MKT 100 Chapter Notes - Chapter 18: Participaction, Corporate Social Responsibility, Johnson & Johnson

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: All

Document Summary

Chapter 18 ethics and socially responsible marketing. Business ethics refers to a branch of ethical study that examines ethical rules and principles within a commercial context, the various moral, or ethical problems that might arise in a business setting. Marketing ethics refers to those ethical problems that are speci c to the domain of marketing. Because the marketing profession often is singled out among business disciplines as the root cause of a shot of ethical concerns. Anyone involved in marketing activities must recognize the ethical implications of their actions (eg. Societal issues sale of products/services that may damage the environment. Global issues use of sweatshops and child labour. Individual consumer deceptive advertising and the marketing of dangerous products. People in marketing interact directly with the public and sometimes marketing/sales professionals ranks poorly in ratings of the most trusted professionals. Advertising practitioners fared only slightly better than telemarketers who came in last.