MKT 100 Chapter Notes - Chapter 9 : Ebay, Toothpaste, First Choice Haircutters
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MKT 100 Full Course Notes
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When developing or changing a product, marketers start with the core customer value to determine what their potential customers are seeking then they make the actual physical product and add associated services to round out the offering. Marketers involved with the development, design, and sale of products think of them in an interrelated fashion (picture below) At the center is the core customer value, next is the actual product, followed by the associated services. Marketers consider the types of products they are designing and selling because that impacts how they promote, price and distribute their products. There are two primary categories of products and services based on who is buying them: consumers or businesses. Consumer products: products and services used by people for their personal use, marketers further classify these products by the way they are used and purchased. There are four main types of consumer products:
