MKT 400 Chapter 10: Chapter 10 Notes (Booklet)
26 Feb 2012
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Document Summary
The way people communicate has changed drastically over the last decade. Social media is often defined narrowly and considered to be synonymous with social networks like. These popular cyber destinations are types of social media, there are also non-network types as well. We can include blogs and micro-blogs, video sharing, bookmarking applications, wikis, forums, and opinion sites as well as social networks. Marketers can assume that anyone who spends time interacting within a specific web environment fits within the demographic profile of that environment and shares the purchasing behaviours of that group. Marketers should care about social media because the social media study conducted that 93% of social media users believe that companies they buy from should have a presence in social media. Social media becomes the vehicle for connecting marketers with connectors and most important for connectors to hook up with each other and spread their opinions to the larger community.
